Updating built in gps systems
Then the car can offer always-up-to-date map data, information on restaurants and hotels, and the possible recurring revenue stream from helping make reservations.A first step in making navigation more affordable is decoupling the center stack LCD display from the navigation system.“The benchmark for the auto industry isn’t a competiting automaker,” explains Gartner’s Koslowski, “It’s a smartphone like the i Phone…” And with prices for navigation that range from free to a month.Kowslowski believes the right place for car navigation is embedded into the car.The Lexus ES system costs 75 and that includes a rear sunshade.On cheaper cars such as the Chevrolet Malibu, it’s not offered at all, since buyers don’t see much value in an option that approaches 10% of the list price.
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The upcoming Hyundai Veloster sports coupe (think of a Honda CR-Z as the competition) has a 7-inch LCD in every car, whether or not you buy navigation.
Previously Hyundai has the industry’s cheapest navigation system in the last-generation Hyundai Sonata at 50, and that included an LCD display.